CASE STUDY
Manuel Santiago
Manuel is a social media content creator and influencer various platforms with a successful career in trading and investment. He is the CEO of Manuelsofficial Consulting, a firm where he mentors, trains, and consults potential traders.
A Brief Background
Overview
There are times in life when a certain moment or a conversation with someone can change our lives forever. Manuel experienced an epiphany when his senior advised him to invest his money in the stock market. Coming from a single family, he never had generational wealth, and his position as a Marine Corps Officer didn’t pay much. At 29 years old, Manuel aspired to enjoy life's luxuries, prompting him to allocate his wealth into trading and investments.
In pursuit of freedom, Manuel tried everything within his expertise to succeed in life. With discipline, hard work, and patience, he overcame the worst. His success as a trader is organic because he relied on nothing but himself; he had no influencers or groups to help him survive in the market. Manuel spent days and nights reading books from famous investors, watching YouTube videos, and any source of information to develop his skills and knowledge about trading and investment.
His Instagram has also grabbed a lot of traders’ attention; he gives advice and updates on market trends to his followers every day. As an influencer and active Marine Officer, Manuel works hard to become an influential figure for the younger generation to follow for financial freedom.
Manuel Santiago came to us because he wanted to boost his brand further and his social media credibility and authority.
How We Do It?
Our Process
Empowering Manuel's Digital Journey: Guided him towards amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Manuel Santiago, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Manuel Santiago, we worked with his to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.
The Challenge
Manuel Santiago was widely known for his trading skills. However, he wanted further to boost his brand and social media credibility and authority. We needed to craft a unique angle for Manuel’s story and help him get press features in different significant publications.
The Strategy
- Present Manuel’s success story from a unique angle and boost his brand awareness
- Improve Google search presence for Manuel Santiago and his business
- Boost Manuel Santiago's social media credibility and authority by positioning him as an expert trader
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed
- Attain enough media coverage to meet the eligibility criteria for social media verification in the future
Results
- Manuel Santiago was featured in several publications, including Yahoo Finance, Bloomberg, Nasdaq and more
- Created compelling content and strategically placed it on major media outlets to position Manuel Santiago as an expert in his field
- Boosted press exposure and brand credibility tremendously
- Attained robust media coverage, which did wonders in authenticating his brand name as well as enhancing his online presence
Featured On
Notable Publications Featuring Manuel Santiago
Manuel's Testimonial
What Manuel Has To Say
Discover how strategic storytelling and media placement elevated Manuel Santiago's profile and credibility.
“I'm quite pleased with the exposure. If you are thinking about hiring Mogul Press, I strongly advise you to do so.”
Manuel Santiago
Content Creator, Influencer, and CEO of Manuelsofficial Consulting
