CASE STUDY
Melanie Avalon
Melanie Avalon is a SAG-AFTRA award-winning actress, best-selling author, and content creator. Melanie has starred in various top movies and TV shows as an actress.
A Brief Background
Overview
She is a member of Mensa International, holds a certification in Holistic Nutrition, and is qualified as a wine specialist by WSET (Wine & Spirit Education Trust). She is currently the host of two top iTunes podcasts, “The Intermittent Fasting podcast” and “The Melanie Avalon Biohacking Podcast.”
Melanie harbored a flair for performing as a young teen and was involved in community theatre. At 17, she was accepted into the early entrance program at the University of Southern California, where she double majored in film and theatre and won a Hermes award for one of her short films. Upon graduating, she quickly acquired the coveted membership of SAG-AFTRA, the official acting union. She soon after was nominated for Best Supporting Actress in the Los Angeles Independent Film Festival for Pablo Moline’s No More Chances.
Melanie’s entry into the podcasting world began when she was faced with her own chronic health challenges. She sought solutions, and her fascination with various “biohacking” techniques motivated her to dive deeper into the research and identify hacks that would transform her own life and, ultimately, those of her audience. She is developing her first supplement line, AvalonX, and aspires to build her TV show, The Melanie Avalon Biohacking Show. Representing strong female voices in the biohacking sphere, Melanie’s ultimate goal is to instill people’s health journeys with a sense of hope and agency, characterized by relationships of kindness and gratitude through it all.
Melanie approached us because she needed help getting press exposure so she could build more brand credibility and position herself as an authority in her industry.
How We Do It?
Our Process
Empowering Melanie Avalon's Digital Journey: Guided her towards amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Melanie Avalon, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Melanie Avalon, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured in the agreed publications.
The Challenge
Melanie Avalon had very minimal press to her name when she approached us. Apart from a few features on some small blogs, there was nothing significant to work with. Our main goal was to craft a unique angle for her story and leverage that to get her features on numerous mid-tier and top-tier major publications.
Getting to just mid-tiers wasn’t enough. Melanie wanted big media outlets to feature her podcast and other ventures. So, we needed to leverage our network of connections to get her featured on some of the biggest media outlets we can access.
Her goal was also to get verified on Facebook and Instagram so her followers could know about her authentic presence. So, we had to attain enough press coverage to make her eligible for that.
The Strategy
- Create powerful content that portrays Melanie Avalon and her story in a unique way.
- Leverage Melanie’s life story along with our network of connections to get her featured on major publications.
- Improve Google search presence for the keyword “Melanie Avalon”.
- Boost brand credibility and authority by positioning Melanie Avalon as an expert in the biohacking industry.
- Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed.
- Use media placements strategically to help Melanie Avalon meet the Facebook and Instagram verification eligibility criteria, and get her verified.
Results
- Got Melanie Avalon featured on some of the world’s biggest media outlets including Entrepreneur Magazine, Forbes, Yahoo News, The Independent, and many more.
- Created powerful content and strategically got it placed on major media outlets to position Melanie Avalon as an authority in her industry.
- Tremendously boosted her press exposure, brand credibility, and Google search presence.
- Attained a lot of strong media coverage, and got Melanie Avalon verified on both Facebook and Instagram.
Featured On
Notable Publications Featuring Melanie Avalon
Melanie Avalon's Testimonial
What Melanie Has To Say
Discover how strategic storytelling and media placement elevated Melanie Avalon's profile and credibility.
“Thank you Mogul Press for helping me. They got articles published for me that are supporting my brand and business. I really enjoyed working with them. Thank you so much Mogul Press.”
Melanie Avalon
Award-Winning Director, Actor, and Creative Consultant
