CASE STUDY
Kendrick Tilghman
Kendrick Tilghman is a STEM DJ based in Baltimore, an African-American majority area. He is also an Electrical Engineering and MBA degree holder. His company plays a tremendous role in educating and empowering communities to play active roles in STEM-related curricula.
A Brief Background
Overview
He provides the foundation that will be able to generate greater opportunities in advanced education training and thus contribute to a diverse workforce.
He founded the B.E. M.O.R.E. S.T.E.M. Foundation Inc., which stands for Bringing Everyone More Opportunities and Relevant Experiences in S.T.E.M. The initiative's focus is to help foster creative thinking in young minds that increases academic performance and generates a broader interest in the fields of STEM. The methods he uses are engaging and innovative. As a DJ by profession, he includes music and media to educate and make learning things normally thought to be highly boring far more exciting and fun.
Kendrick’s passion is to create a prosperous environment for future children and engage them with STEAM to enrich their potential to improve the world. He wishes to make education exciting and fun, especially subjects like science and math, so that more children can explore their skills as engineers and researchers of science. Kendrick’s passion and purpose go hand in hand. He aspires to create a world where people can earn freely, regardless of their background, and help them attain financial freedom.
Kendrick came to us because he wanted to boost his brand further and his social media credibility and authority.
How We Do It?
Our Process
Empowering Kendrick Tilghman's Digital Journey: Guided him towards amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Kendrick Tilghman, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Kendrick Tilghman, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his personal brand.
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured in the agreed publications.
The Challenge
Kendrick Tilghman was widely known for his community engagement and educator skills. He wanted to further enhance his brand, social media credibility, and authority. We needed to craft a unique angle for Kendrick’s story and help him get press features in significant publications.
The Strategy
- Present Kendrick’s success story from a unique angle and boost his brand awareness.
- Improve Google search presence for Kendrick Tilghman and his business.
- Boost his social media credibility and authority by positioning Kendrick Tilghman as an expert DJ and educator.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed
- Attain enough media coverage to meet the eligibility criteria for social media verification in the future.
Results
- Kendrick Tilghman featured in several publications, including Yahoo Finance, The Inscriber Magazine, Vents Magazine and more.
- Created compelling content and strategically placed it on major media outlets to position Kendrick Tilghman as an expert in his field.
- Boosted press exposure and brand credibility tremendously.
- Attained a lot of robust media coverage, which did wonders in authenticating his brand name as well as enhancing his online presence.
Featured On
Notable Publications Featuring Kendrick Tilghman
Kendrick Tilghman's Testimonial
What Kendrick Has To Say
Discover how strategic storytelling and media placement elevated Kendrick Tilghman's profile and credibility.
“I want to acknowledge Mogul Press for all the public relations work they have done for my company. Their onboarding process was simple. They made all the edits I had requested. I really enjoyed the work. It's just been amazing to work with them. I recommend Mogul Press.”
Kendrick Tilghman
STEM DJ based in Baltimore