CASE STUDY
Joshua Jones
Joshua Jones is a highly talented online interior designer who started an e-design firm, JJones Design Co. He has successfully run his firm for over seven and a half years. As the owner of an online interior design & decorating business, he provides services to local and international clients.
A Brief Background
Overview
Joshua Jones was born and raised in Southern California but has lived in different places. He recently returned to Seattle last year and settled down there for good. He attended Western Oregon University and studied business and urban planning before changing his major to Interior Design and transferring to the Art Institute of Seattle. He graduated with a bachelor’s degree in Interior Design.
Jones faced discrimination in his early days because of his Deafness. He met a lot of hurdles at the beginning of his career. He said, “The design/architecture firms I interviewed with were more concerned with how we would communicate instead of looking at my talents and figuring out how to work best together."
Jones describes how these encounters frustrated him. One day, when he expressed his frustration to his partner, Jeffry Kahle, he came up with an incredible solution that gave birth to JJones Design Co. His partner suggested he start a business that focuses on helping clients design and decorate their spaces online to break down the barriers of his impairment. This way, he can work with people nationwide and internationally.
Over the last seven and a half years, he has completed over 500 E-design projects. A few of his works have been featured in House Beautiful Magazine, Business of Home, CNN, Apartment Therapy, Hunker, MyDomaine, and Strategist. In addition, he will be featured in a book due out in fall 2022.
As an entrepreneur, he has been in the e-design industry for the past seven and a half years and is knowledgeable about it since the concept was relatively new when he started his business. Many people were unaware of how e-design works and how it would benefit them, so his job also entailed educating people on how E-design works.
Joshua came to us because he wanted to boost his brand further and his social media credibility and authority.
How We Do It?
Our Process
Empowering Joshua Jones's Digital Journey: Guided him towards amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Joshua Jones, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Joshua Jones, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured in the agreed publications.
The Challenge
Joshua Jones was widely known for his online e-design skills. He wanted further to boost his brand and social media credibility and authority. We needed to craft a unique angle for Joshua’s story and help him get press features in significant publications.
The Strategy
- Present Joshua’s success story from a unique angle and boost his brand awareness.
- Improve Google search presence for Joshua Jones and his business.
- Boost his social media credibility and authority by positioning Joshua Jones as an expert interior designer.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed
- Attain enough media coverage to meet the eligibility criteria for social media verification in the future.
Results
- Joshua Jones was featured in several publications, including Concept News Now, The Inscriber Magazine, Vents Magazine, and more.
- Created compelling content and strategically placed it on major media outlets to position Joshua Jones as an expert in his field
- Boosted press exposure and brand credibility tremendously.
- Attained a lot of robust media coverage, which did wonders in authenticating his brand name as well as enhancing his online presence.
Featured On
Notable Publications Featuring Joshua Jones
Joshua Jones's Testimonial
What Joshua Has To Say
Discover how strategic storytelling and media placement elevated Joshua Jones's profile and credibility.
“Mogul Press had promised first-page exposure and they delivered on that.”
Joshua Jones
Highly Talented Online Interior Designer