CASE STUDY
Antonio Underwood
Antonio Underwood is a music scholar who values curriculum diversity and interdisciplinary methods of approaching the world’s problems. In his 30 years of playing music, Antonio has culminated a long list of achievements that have helped him earn a respectable name as an expert tuba player.
A Brief Background
Overview
Antonio Underwood, a dedicated advocate for jazz music, made history as the first African-American George Lucas Scholar in USC's Scoring for Motion Pictures and Television program. He's also received the Yale School of Music Alumni Prize and the African-American Cultural Center Award for his contributions.
Antonio is a Grammy Award winner with the McCoy Tyner All-Star Big Band and has spent three decades in music, composing, and producing under his label, Tone East Music LLC, since 1994. He's collaborated with renowned musicians and mentored emerging talents.
Antonio sought our assistance to enhance his brand, social media credibility, and authority.
How We Do It?
Our Process
Empowering Antonio's Digital Journey: Guided him toward amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Antonio Underwood, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on Antonio Underwood's needs, we collaborated to construct a roadmap of publications, a timeline, and a trajectory for success that would optimally enhance the digital authority of his brand.
GET TO WORK
We provided Antonio with a questionnaire that we would leverage to craft his content. Subsequently, we commenced the content creation process and began working towards getting him featured in the agreed publications.
The Challenge
Antonio Underwood, a successful music scholar, wanted to boost his music label and social media credibility. We needed to craft a unique angle for Antonio’s story and help him get press features in different major publications.
The Strategy
- Present Antonio Underwood’s success story from a unique angle and boost his brand awareness
- Improve Google search presence for Antonio Underwood and his music brand
- Boost brand credibility and authority by positioning Antonio Underwood as a professional music scholar
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed
Results
- Got Antonio Underwood featured in several publications, including The Ohio Daily, The Inscriber Magazine, and more
- Created compelling content and strategically placed it on major media outlets to position Antonio Underwood as an expert in his field
- Boosted press exposure and brand credibility tremendously
- Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future
Featured On
Notable Publications Featuring Antonio Underwood
Antonio's Testimonial
What Antonio Has To Say
Discover how strategic storytelling and media placement elevated Antonio Underwood's profile and credibility.
“Mogul Press captured the true essence of me and my company. If you are looking to find consistency at a good price and people who can capture the right essence right away, then I truly recommend Mogul Press.”
Antonio Underwood
Award-winning Music Scholar