CASE STUDY
Laurie Mintz
Dr. Laurie Mintz is a licensed psychologist, certified sex therapist, keynote speaker, influencer, best-selling author, and professor of Psychology of Human Sexuality at the University of Florida.
A Brief Background
Overview
Dr. Laurie Mintz, who completed her doctoral training at Ohio State University in 1987, is a notable advocate for sexual health and empowerment, particularly for women. She has authored self-help books and engaging social media content aimed at promoting sexual empowerment.
Her books, "Becoming Cliterate: Why Orgasm Equality Matters and How to Get It" and "A Tired Woman’s Guide to Passionate Sex: Reclaim Your Desire and Reignite Your Relationship," focus on helping women regain control and pleasure in their lives.
"Becoming Cliterate" received the 2020 SASH Media Award and the 2019 Consumer Book Award from the Society for Sex Therapy and Research, establishing Dr. Laurie as an authority on contemporary sexual issues.
Dr. Laurie has presented her sex-positive message at TEDx, earning a standing ovation. She sought our assistance to strengthen her brand and gain media attention.
How We Do It?
Our Process
Empowering Laurie's Digital Journey: Guided her toward amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Laurie Mintz, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Laurie Mintz, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured in the agreed publications.
The Challenge
Laurie Mintz wanted to boost her social media credibility and authority further. We needed to craft a unique angle for Laurie’s story and leverage our network of connections to get her featured on some of the most prominent media outlets.
The Strategy
- Present Laurie Mintz’s success story from a unique angle and help her gain worldwide recognition
- Improve Google search presence for Laurie Mintz and her work
- Boost Laurie Mintz's social media credibility and authority by positioning her as an expert in her field
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed as well as, help her be a contributor on major websites
Results
- Laurie Mintz featured in several publications, including The Inscriber Magazine, Vents Magazine, The Hustlers Magazine, and more
- Created compelling content and strategically placed it on major media outlets to position Dr. Mintz as an expert in her field
- Boosted press exposure and brand credibility tremendously
- Attained robust media coverage and produced a lot of sources online which helped in authenticating her contributions as well as enhancing her online presence
Featured On
Notable Publications Featuring Laurie Mintz
Laurie's Testimonial
What Laurie Has To Say
Discover how strategic storytelling and media placement elevated Laurie Mintz profile and credibility.
“I worked with Mogul Press and I highly recommend them. They helped me get articles into the popular press about my work and really helped me to elevate my brand. I do strongly recommend them to anyone wanting to do the same. They are easy to work with, communicative, and very professional”
Laurie Mintz
Licensed Psychologist, Certified Sex Therapist, and Keynote Speaker