CASE STUDY
Talaya Scott
Talaya Scott is an accountant, published author, professor, and money master coach with years of finance management experience. She has served in the United States Air Force for eight years in Military Finance. She has also worked for a prestigious Big Four accounting firm, Ernst & Young LLP.
A Brief Background
Overview
"Master’s degree in Accounting and Financial Management and her length of service in the finance sector have earned her great respect and command over the field. Today, she is a full-time accounting instructor at Milwaukee Area Technical College, shaping young minds for the future.
Talaya is the founder and owner of FIIT Perspective, a financial literacy company that helps clients get the best knowledge about financial freedom. The company features the most comprehensive financial education courses for individuals and small businesses. Talaya believes that through mentoring and counseling, she can allow people to take charge of their finances.
Talaya feels lucky to have served her country in the United States Air Force for eight years in Military Finance and previously worked for one of the prestigious Big 4 accounting firms, Ernst & Young LLP. She is a full-time Accounting instructor at Milwaukee Area Technical College. She serves her community through nonprofit organizations, including the National Council of Negro Women and the National Association for Black Accountants.
Her company is responsible for the financial literacy tide that has gripped Wisconsin. Collaborating with nonprofits, public middle schools, high schools, and universities and speaking at corporate events has enabled Talaya to reach out to all ages and spread her unique message of financial freedom.
Despite its importance, Talaya believes that financial literacy is not taught at schools, and through her courses and published books, she is influencing the masses around the matter.
Talaya came to us because she wanted to boost her brand further and her social media credibility and authority."
How We Do It?
Our Process
Empowering Talaya's Digital Journey: Guided her toward amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Talaya Scott, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Talaya Scott, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured in the agreed publications.
The Challenge
Talaya Scott was widely known for her master coaching skills. She wanted to boost her brand and social media credibility, and authority. We needed to craft a unique angle for Talaya’s story and help her get press features in significant publications.
The Strategy
- Present Talaya’s success story from a unique angle and boost her brand awareness.
- Improve Google search presence for Talaya Scott and her business.
- Boost her social media credibility and authority by positioning Talaya Scott as an expert master coach.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
- Attain enough media coverage to meet the eligibility criteria for social media verification in the future.
Results
- Talaya Scott was featured in several publications, including Concept News Now, The Inscriber Magazine, INSC Magazine, and more.
- Created compelling content and strategically placed it on major media outlets to position Talaya Scott as an expert in her field.
- Boosted press exposure and brand credibility tremendously.
- Attained a lot of robust media coverage, which did wonders in authenticating her brand name as well as enhancing her online presence.
Featured On
Notable Publications Featuring Talaya Scott
Talaya Scott's Testimonial
What Talaya Has To Say
Discover how strategic storytelling and media placement elevated Talaya Scott's profile and credibility.
“You guys did an amazing job.”
Talaya Scott
Accountant, Published Author, Professor, and Money Master Coach
